Here comes a news cost-conscious customers have been waiting for! According to several media reports,Apple is planning "cheapo" version of iPhone for price-sensitive markets like India and China.
Trying hard to compete with its arch smartphone rivalSamsung, Apple may launch a smaller and cheaper version of its flagship device 'iPhone' this year.
"The cheaper phone could resemble the standard iPhone, with a different, less-expensive body," a Wall Street Journal report said.
According to BloombergBusinessweek, Apple had been working on a more affordable smartphone since at least February 2011 and is weighing retail prices of Rs.5,265.96 ($99) to Rs.7,925.53 ($149) for a device that would debut in late 2013, at the earliest, according to the person, who asked not to be named because the negotiations are private. Apple has even spoken to at least one of the top U.S. wireless carriers about its plans.
However, WSJ reports that Apple could still decide to scrap the plan. But, if the reports turn out to be true then it could be a "big strategy shift" for Apple. Apple products were never intended for "mass-market" and the company always tried to woo upper-class customers.
Is iPhone on the way of becoming another Blackberry?
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